Yooni Park

Staff UX Strategist at Spotlite 🇰🇷🇺🇸, 10+ yrs turning user data into product strategy.

Passionate Staff UX Strategist at Spotlite 🇰🇷🇺🇸, 10+ yrs turning user data into product strategy.

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💻 book a mentorship session: adplist.org/mentors/yooni-park

💬 follow my career journey: linkedin.com/in/designerpark

See my resume

Current

Staff UX Strategist @Spotlite

Design Mentor @ADPList

Core strengths:

NN/g’s UX Certificated

0→1 Product building

7M User-based product

Reach out for

AI experience

End-to-end ownership

Data-informed design

Usability testing & synthesis

User flows

Stakeholder alignment

Design rationale

What I love to work on

Bio

I am egar to figure out why users don't stay.

10 years across startups, big tech, and everything in between. I work at the intersection of UX and product strategy but my real obsession is answering one question: why do customers leave? That question changes everything.

I've seen teams ship perfect features to empty rooms. I've watched them iterate endlessly on the wrong problem. But I've also seen what happens when you define the right one first.

That's what I communicate and consult about.